Like Revenue Retention, Customer Dollar Retention is annualized. This can mean that a cancellation will have less impact on your Revenue Retention number, but it also means that you’ll need to keep up cross-sell and upsell efforts across new clients to keep the Revenue Retention number up.Ĭustomer Dollar Retention is specifically a measure of churn, and ignores upgrades/downgrades.
Selling new business makes your Revenue Retention more stable - that is, less likely to move up and down. Generally, the activities that improve Revenue Retention are:ĭoes selling new business help my revenue retention?
#IMPACT CLIENT WEB INSTALL#
How can I improve my install base revenue retention?įirst and foremost, work with your Channel Consultant - they’re customer satisfaction experts and can help you find specific levers in your install base for improving your Revenue Retention.
The annualized Revenue Retention would be (99%)12 = 89% Likewise, if your install base dollars are 1% lower at the end of the month than the beginning, then your retention for that month is 99%. The annualized Revenue Retention would be (101%)12 = 113%. So, for example, if your install base dollars are 1% higher at the end of the month than the beginning, then your retention for that month is 101%. We then “annualize” this percentage (multiply it by itself 12 times) to calculate Revenue Retention, which says “if this same pattern continued for the next year, how would revenue at the end of the year compare to revenue at the beginning of the year?” The formula for Revenue Retention is (End-of-Month MRR/Beginning-of-Month MRR)^12, where the End-of-Month MRR doesn’t include any new clients from the month. That gives us a percent change for the month. Each month, we look at the client subscriptions at the start of the month, and then compare these to cross-sell, upgrades, downgrades, and cancellations within the month. Revenue Retention is a measure of how cross-sell, upgrades, downgrades, and cancellations compare to your install base of sold and managed clients, specifically, an annualized calculation of monthly net MRR changes for customers. The partner with the highest 2023 sold MRR (calculated in the same manner as the Partner of the Year award) wins.
#IMPACT CLIENT WEB UPGRADE#
The partner who meets these criteria, and has the highest sum of sold MRR from eligible deals wins.ĭeals for Subscription Services (as defined in the HSPPA) that closed in 2023, that were sold by the partner (includes partner collaboration), and that are recognized as new, cross-sell, or upgrade sales by HubSpot are eligible.
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